‘Taste of the Year’ yet again. (05/02/2013)
43,000 objective taste tests rate Gourmandine the best
Agrico potato Gourmandine laurelled as â€˜Taste of the Yearâ€™ for the third consecutive time
Emmeloord, 16 October 2012 â€“ This year, Gourmandine was awarded the much coveted French quality award â€˜Saveur de lâ€™AnnÃ©e 2013â€™ (â€˜Taste of the Year 2013â€™) for the third time. In the category potatoes, fruit and vegetables, French consumers again considered Gourmandine to be the tastiest potato. This culinary variety also received this honour in 2012 and 2009.
The Saveur de lâ€™AnnÃ©e is an independent prize awarded each year in France to products with the highest level of quality. It is an exceptional and especially trend-setting award. When it comes to international taste recognition, France is an important country. For this award, Monadia, the first consumer interests organisation in France, conducts over 43,000 objective taste tests, in collaboration with a scientific committee, thousands of consumers and 13 independent laboratories. During this extensive and accurate operation, the attention is focussed on the opinion of the most important interest group, i.e. the consumer. Add to that the critical viewpoint of the â€˜spoiltâ€™ French consumer and the value of the coveted award is explained.